Eliis Salm

Eliis Salm is a Research Fellow at the Department of Business Administration within the School of Business and Governance at Tallinn University of Technology since 2023. Previously, she served as a Lecturer at the same institution from 2011–2023 and as a Visiting Lecturer in 2010. Her teaching spans courses like Marketing, B2B Marketing, Interactive Marketing, and Industrial Marketing at both bachelor's and master's levels.

• Education
  • PhD Studies (2023–), Tallinn University of Technology
  • MA in Health Promotion, Tallinn University (2015–2018, cum laude)
  • MA in Management and Marketing, Tallinn University of Technology (2007–2009, cum laude)
  • BA in Business, Tallinn University of Technology (2004–2007)
  • Silver Medal, Tallinn Secondary Science School (2001–2004)

Research interests focus on consumer behavior, sustainability in marketing, and brand management, with applications in food retail, digital marketing, and green strategies. Her recent work examines gamified branded apps in emerging markets and climate labels in food purchasing.

Scientific contributions include 4 publications, with a 2024 study on gamification in consumer engagement and a 2014 book chapter on marketing communications. She has supervised 29 master's and bachelor's theses on topics like vegan products, eco-labels, and corporate social responsibility.

• Scientific Awards
  • MA Cum Laude (2007–2009)
  • Leonardo da Vinci Project Leadership (2010–2012)

Administrative roles include membership in TalTech's School Council (2023–) and the ERS strategy working group (2021–). She co-founded the TalTech Marketing Club (2014–) and led projects with Mektory, AS SEBE, and Rendi.ee.

Labs & Teams: Collaborated with Mektory entrepreneurship and innovation center, mentored the TalTech Marketing Club, and coordinated international teaching activities with universities in Spain, Germany, UK, and the Netherlands.