Dagna Siuda

Dagna Siuda is a faculty member at the Lodz University of Technology, affiliated with the Faculty of Organization and Management under the Institute of Marketing and Sustainable Development. She serves as the Student Exchange and Foreign-Language Studies Coordinator and is a member of the Business Studies and Master of Business Studies Study Programme Council.

• Research Areas: Brand management, e-marketing, virtual brand communities, green marketing, and sustainable consumption.
• Scientific Activity: Focused on renewable energy adoption models, sustainable packaging, pandemic-era advertising, and digital consumer behavior. Her work explores how virtual brand communities drive loyalty and value co-creation.
• Academic Roles: Coordinates international exchange programs and contributes to curriculum development for business studies.