Gillian Moran

Gillian Moran is an Assistant Professor in Marketing at the School of Business, Maynooth University. She specializes in marketing communications, digital marketing, and branding. Her research focuses on social media-based communications (B2C, C2C, C2B/G), influencer marketing, online word of mouth (eWOM), and online engagement.

Her research interests include interactive social media dynamics, consumer-influencer-business interactions, and marketing education innovation. Notable areas include virality triggers, content strategy development, and skill enhancement for marketing graduates.

Dr. Moran has published in prestigious journals like the Journal of Advertising Research and Journal of Marketing Communications, and presented at global conferences such as the Academy of Marketing Science and European Marketing Academy. Her work bridges theoretical frameworks with practical insights into digital marketing challenges.

Her contributions span academic and pedagogical domains, including experiential learning methodologies and authentic assessment techniques for marketing education. She explores how social media shapes consumer movements and market practices, particularly in healthcare contexts like orphan drug pricing controversies.