معرفی
Young Tae Choi is an Associate Professor in the Department of Marketing and Logistics at the University of North Florida. His research focuses on consumer behavior in digital contexts, particularly exploring how cultural orientations, social media dynamics, and brand activities influence electronic word-of-mouth (eWOM) and brand advocacy. He holds a PhD in Marketing.
Education: PhD in Marketing (institution unspecified).
Research interests include analyzing recommender systems for search/experience products, cultural impacts on online communication, and brand strategies in social media platforms like Facebook. His work bridges consumer psychology, cross-cultural studies, and digital marketing practices.
Recent research trends show consistent focus on eWOM mechanisms across cultures, with emphasis on social media's role in brand equity and consumer decision-making processes.
No scientific awards or grants explicitly mentioned. No advisee students listed in available data. No lab affiliations disclosed.
