Ellie Ismagilova

Dr. Ellie Ismagilova is a Senior Lecturer in Marketing at Swansea University, UK. She holds a PhD in Business Management from Swansea University and previously served as an Assistant Professor at the University of Bradford. Her research focuses on electronic word of mouth (eWOM), social media marketing, B2B social media, consumer behavior, and misinformation. She has published in top journals like the European Journal of Marketing and presented at international conferences such as the Marketing Science Academy.

• Education: PhD in Business Management, Swansea University (UK)

Her research interests emphasize leveraging digital tools for marketing strategies, including studies on AI-generated recommendations and misinformation dynamics. She actively collaborates on grants like the £7,992 Leverhulme-funded project addressing climate change misinformation in social media.

Teaching includes modules on marketing fundamentals and research methods, employing innovative methods like digital escape rooms. She supervises PhD students on topics such as misinformation impact and privatization processes.

Her work bridges theory and practice, addressing challenges in digital marketing, consumer behavior, and AI ethics.