Jamie Grigsby

Dr. Jamie Grigsby is an Associate Professor in the Department of Marketing at Missouri State University. His research focuses on advertising and consumer behavior, particularly exploring how visual elements in ads influence consumer perception and decision-making. He is also engaged in studying native advertising strategies on social media, emphasizing transparency and effectiveness. Dr. Grigsby teaches courses such as Creative Advertising, Consumer Behavior, and Digital and Social Media Marketing.

Education: PhD in Business Administration (Marketing, 2017) from Kent State University, MBA in Marketing (2013) from Kent State University, and BS in Retail Management (2011) from Purdue University.

His research interests include visual elements of advertising, transparency in native ads, storytelling in ads, and impulse purchasing behavior. Notable awards include the Best Paper Award at the Academy of Business Research (2019) and the Dow Visiting Scholar designation (2018).

Professional affiliations include the American Marketing Association and the American Advertising Federation. He advises the Advertising Club at Missouri State University and contributes to academic conferences such as the American Marketing Association Summer Conference and the Marketing and Public Policy Conference.