JoAnn Atkin

JoAnn Atkin is an Associate Professor of Marketing at the Haworth College of Business, Western Michigan University. She has been with the faculty since 2003 and specializes in teaching Advertising, Principles of Marketing, Direct Marketing, Consumer Behavior, Marketing Research, and Integrated Marketing Communication Campaigns. Her research focuses on Alcohol Moderation Advertising and Consumer Privacy Issues.

• Education: Ph.D., Michigan State University; MBA, Wayne State University; B.S., Wayne State University
• Professional Experience: Prior to academia, she worked in marketing communication and research roles for companies like DaimlerChrysler, Ford, Disney, and Pfizer.

Dr. Atkin actively engages in student development, coaching teams in national advertising competitions and advising the WMU Ad Club (American Advertising Federation affiliate). She has published in journals such as Journal of Advertising Education, Journal of Business Research, and Health Communication, and presents at conferences like the American Marketing Association's Educators Conference. She is an associate editor for the American Journal of Business and a member of multiple marketing professional organizations.