معرفی
Catherine Cuckovich is a Full-Time Assistant Professor of Teaching in Marketing at the Mike Ilitch School of Business, Wayne State University. She serves as the Adcraft/Simons-Michelson Advertising Program Director, Marketing Faculty Career Coach, and Faculty Advisor for the student-led Mike Ilitch Marketing Association.
- Education
- MBA, Stephen M. Ross School of Business, University of Michigan
- Bachelor of Arts (with Honors), Economics, University of Notre Dame
Research & Professional Focus: Cathy bridges academic theory with industry practice, specializing in marketing strategy, brand positioning, and media planning in the digital age. Her work emphasizes cross-media solutions, branded content, and program sponsorships, informed by over 20 years of industry experience.
Academic Contributions: She has developed educational frameworks aligned with modern marketing challenges, including crisis management and global consumer trend analysis. Her 2023 publication on advertising principles underscores her commitment to pedagogical innovation.
Awards:
- Recipient of the Wayne State University Open Textbook Publishing Grant
Teaching & Leadership: Currently instructing courses in Marketing Management, Principles of Advertising, Media Planning in the Digital Age, and Integrated Marketing Communications Strategy. She has held senior roles at JWT/Team Detroit, Ford Motor Company, and Brandview Communications.
