معرفی
Andrea Tangari is a Professor of Marketing at the Mike Ilitch School of Business, Wayne State University, where she also serves as Director of the Doctoral Programs and PhD Program Advisor in the Department of Marketing. She is an Associate Editor for the Journal of Public Policy & Marketing and the Journal of Business Research.
Education:
- Ph.D., University of Arkansas, Fayetteville
- M.B.A., University of Arkansas, Fayetteville
- B.S., Indiana University, Bloomington
Dr. Tangari's research centers on consumer behavior, particularly how marketing communications, labeling, and message framing influence consumer decision-making, with a strong focus on consumer welfare, sustainability, and public policy. Her work spans areas like nutrition labeling, warning labels, sustainable consumption, and corporate social responsibility. She explores how psychological distance, temporal framing, and information presentation shape consumer perceptions and behaviors in retail and health contexts.
Her recent publications reflect a consistent theme of using behavioral science to inform public policy and improve consumer outcomes, particularly in food, health, and environmental domains. The articles show a strong interdisciplinary approach, bridging marketing, public health, and psychology, with applications in retail, sustainability, and regulatory design.
Scientific Awards:
- Wayne State University President's Award For Excellence in Teaching (2022)
- Mike Ilitch School of Business Inspirational Teaching Award (2021)
- Mike Ilitch School of Business Service Award (2021)
- Thomas C. Kinnear Award for outstanding article in Journal of Public Policy & Marketing (2020)
- Mike Ilitch School of Business Sue Garr Innovative Teaching Award (2020)
- Journal of Consumer Affairs Paper of the Year
Dr. Tangari is actively involved in academic advising as the PhD Advisor for the Marketing Department and contributes to editorial leadership through her associate editor roles. She teaches graduate courses in marketing strategy, healthcare marketing, and business sustainability, indicating active engagement in both research and education. While no specific grants are mentioned, her publication record in high-impact journals suggests sustained research funding and scholarly productivity.
