معرفی
Robert Acton is a Part-Time Lecturer in the Department of Marketing at the Mike Ilitch School of Business, Wayne State University. He brings extensive real-world experience from building a multi-million dollar medical staffing enterprise, which has deeply informed his expertise in strategic marketing, sales management, and consumer behavior.
His teaching focuses on core marketing disciplines, particularly through courses such as Marketing Strategy (BA7050, MKT7050) and Consumer Behavior (MKT5450, MKT7470), which he has taught consistently across multiple academic terms including upcoming offerings in 2025.
His research and teaching interests include:
- Strategic Marketing
- Personal Selling and Sales Management
- Consumer Behavior and Trends
While no recent publications are listed, his practical application of marketing concepts emphasizes experiential learning and real-world impact. His career transition from music academia to business entrepreneurship and back to education reflects a unique interdisciplinary trajectory.
- Ph.D., University of Michigan (Doctor of Musical Arts)
- M.B.A., University of Detroit, Marketing (1985)
He returned to teaching after selling his business in 2015 and continues to contribute actively to graduate marketing education at Wayne State University.
