Sujay Dutta

Sujay Dutta is a Professor of Marketing at the Mike Ilitch School of Business, Wayne State University. With a background as a Senior Geologist at Hindustan Copper Limited, he brings interdisciplinary insights to his research on consumer behavior and pricing strategies. He holds a Ph.D. in Marketing from Louisiana State University, an M.S. in Geology from the University of Calcutta, and a B.S. in Geology from Presidency College.

Research Interests

His work explores:

• Behavioral responses to marketplace signals (e.g., pricing, warranties)
• Psychological drivers of consumer reactions to brand crises
• Ethical implications of deceptive advertising and pricing tactics

Publication Trends

Dutta's 15 most recent articles (2009–2024) demonstrate a consistent focus on experimental analyses of pricing psychology and brand management. Key themes include consumer vulnerability to deceptive signals, fairness perceptions in retail, and behavioral interventions in nonprofit contexts. Methodologically, he emphasizes field experiments and scenario-based studies.

Awards

• Ronald F. Shuman Award for best graduate student paper (Academy of Management, 2001)

Teaching

He instructs graduate courses including:

• Strategic Marketing (MBA Core)
• Marketing Analytics (MS in Data Science Core)
• Advanced Topics in Consumer Behavior (Doctoral)