معرفی
Professor Mona Moufahim is a leading scholar in Critical Marketing and Consumer Behavior at the Stirling Management School, University of Stirling. Her research interrogates the intersections of Political Branding, Religious Identity, and Social Inclusion, with a focus on marginalized communities, ethical consumption, and transformative pedagogies.
Research Themes
- Critical Marketing and Political Economy
- Religion, Spirituality and Consumption
- Migrant Networks and Cultural Integration
- Community Development and Co-operative Models
- Transnational Education Marketing
- Intersectionality in Marketplaces
Her recent work explores bullshit consumption during lockdowns, disability and marketplace access, and political branding in turbulent times. She advocates for critical pedagogies to address inequality and inspire systemic change in marketing education.
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