معرفی
Rowan El-Bialy is an Assistant Professor in the Department of Marketing at the Eller College of Management, University of Arizona. Her research intersects consumer culture theory with healthcare and policy domains, utilizing ethnographic and survey methodologies.
- Consumer Behavior
- Public Policy Communications
- Health Information Consumption
- Marketplace Inequities
Her work focuses on market regulation impacts and post-truth health consumption, with publications in Journal of Consumer Affairs, Health & Place, and International Journal of Health Policy and Management. Recent research trends explore:
- Digital health misinformation
- Political consumer identity
- Migrant consumer vulnerability
- Platform governance in healthcare
Scientific recognition includes:
- 2022 AMA-Sheth Doctoral Consortium Fellowship
As 2024/2025 Honors Program Coordinator, she teaches MKTG450 Consumer Behavior, emphasizing critical perspectives in marketing education.
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