Maxim Polonsky

Dr. Maxim Polonsky is the Henry E. Riggs Family Professor of Business and Bioscience Ethics and Assistant Professor of Marketing and Analytics at the Keck Graduate Institute's Riggs School. His research bridges marketing strategy, analytics, and public health, focusing on pharmaceutical advertising, consumer behavior, and health policy implementation. He holds a PhD in Marketing from the University of Connecticut, where he was an AMA-Sheth Doctoral Consortium Fellow and recipient of the Outstanding PhD Student Scholar Award. Postdoctoral training at Yale School of Medicine’s Decision and Implementation Sciences program included an NIH Fogarty Global Health Equity Fellowship.

Dr. Polonsky’s work addresses opioid use disorder treatment, prison healthcare systems, and the intersection of marketing strategies with public health outcomes. He evaluates pharmaceutical advertising compliance with regulatory standards and explores how pricing and risk communication influence consumer engagement. His research has informed interventions for marginalized populations, including incarcerated individuals and those with neurofibromatosis.

• Key Research Themes: Pharmaceutical marketing ethics, opioid treatment implementation, healthcare policy, and behavioral health interventions
• Awards: NIH Fogarty Fellowship, AMA-Sheth Fellowship, and UConn’s Outstanding PhD Award
• Teaching: Business decision analysis, marketing research, and analytics at the graduate level

His recent studies examine pandemic impacts on methadone treatment retention and the feasibility of innovative technologies like remotely monitored blood alcohol devices. Collaborative projects with global health organizations highlight his commitment to evidence-based policy and equity-focused healthcare solutions.