TI Tongil Kim

Tongil (TI) Kim is an Associate Professor of Marketing at the Naveen Jindal School of Management, University of Texas at Dallas. His research focuses on analyzing consumer decisions through large-scale data integration and econometric methods, emphasizing intersections with sustainable development goals (healthcare, climate change, social justice). He holds a PhD in Marketing from UC Berkeley and an MS in Management Science from Stanford University.

Education:

• Ph.D., Business Administration (Marketing), UC Berkeley, 2013
• M.S., Management Science & Engineering, Stanford University, 2008
• B.A.Sc., Electronics Engineering, Simon Fraser University, Canada, 2004

Research Interests:

• Healthcare Marketing and Policy
• Advertising Impact on Public Health
• Climate Change and Sustainable Consumer Behavior
• Franchising and Brand Management
• Econometric Methods and Causal Inference

Professional Recognition:

• 2024 MSI Scholar
• 2023 INFORMS Early Career Fellow
• AMA-Sheth & ISMS Doctoral Consortium Fellow

Teaching:

• Predictive Analytics (MBA/MS courses)
• Marketing Analytics

Key Research Themes: Explores advertising's societal impacts (e.g., Viagra ads and birth rates), healthcare policy effectiveness, and franchisee-market dynamics. His work combines empirical data with structural modeling to address real-world challenges in health, sustainability, and equity.