Timothy Stone

Timothy Stone is a Lecturer at the University of Aberdeen Business School, where he has worked since 2007. Previously affiliated with the University of Stirling and City College Norwich, his career bridges academic research with practical experience in retail and nonprofit sectors.

• PhD in Marketing (University of Stirling, 2006)
• BA (Hons) in Marketing (University of Stirling, 1999)

His research focuses on Marketing Theory and Consumer Research, with specializations in:

• Self and Identity (including digital identities and metaverse consumption)
• Sacred Consumer Practices across Buddhism, religious markets, and spiritual experiences
• Consumer Introspection Theory applications
• Dwelling Perspectives in rural tourism and locale-based consumption
• Vulnerable Consumer Dynamics among elderly and fourth-age populations
• Cultural-Historical Frameworks like Guanxi relationships in tourism

Recent publications reveal trends in hybrid religious practices, existential consumption, and identity fragmentation in digital markets. He frequently publishes in the Journal of Customer Behaviour and contributes to Routledge handbooks.

Stone supervises PhD research in:

• Anthropology of Consumption
• Artificial Intelligence applications
• Consumer Neuroscience
• Branding strategies
• Religious/Spiritual values
• Self/Identity dynamics

He leads collaborative research with organizations like:

• Centre for Tobacco Control
• European Union institutions
• Grounds for Learning
• World Wide Fund for Nature