معرفی
Dr. Ho Yin Wong is a Senior Lecturer at the Department of Marketing in Deakin Business School, part of Deakin University's Faculty of Business and Law. With over 12 years of industry experience, he teaches marketing units at both undergraduate and postgraduate levels. His research focuses on marketing strategy, consumer behavior, and service quality in higher education and healthcare sectors. He has supervised multiple doctoral students in areas like medical tourism and brand equity, and his work has been recognized with awards from the Emerald Literati Network. He holds a PhD from Griffith University and master’s degrees from City University of Hong Kong and the University of Stirling.
Education:
- PhD in Business, Griffith University, Australia
- MA in Marketing, City University of Hong Kong
- MSc in Marketing, University of Stirling, UK
- Bachelor of Accountancy, University of South Australia
Research Interests:
- Medical Tourism Drivers and Destinations
- Brand Equity and Consumer Behavior in Tourism
- Service Quality in Higher Education Institutions
- Organic Food Consumption Patterns
- Marketing Strategy for SMEs
Awards:
- Outstanding Paper Award (2013) for work on university service quality models
- Highly Commended Award (2011) for research on spiritual tourism
Supervision & Grants:
- Completed 5 PhD supervisions on topics like medical tourism and brand equity
- Recipient of Australia-Vietnam Enhanced Economic Engagement Grant (2021-2022) focusing on meat quality awareness
