معرفی
Dr. Wei Shao is a Senior Lecturer in the Department of Tourism and Marketing at Griffith University, affiliated with the Griffith Asia Institute and Griffith Agribusiness. She holds a PhD in Marketing from Griffith University (2007) and a Bachelor of Business from Tianjin Foreign Studies University (1997). Her research bridges traditional marketing with emerging technologies like VR retailing and AI-enabled consumer engagement, focusing on digital marketing strategies, cross-cultural communication, and tourism in the Asia-Pacific region. She has secured grants totaling over $45,000, including projects on women’s empowerment in tourism and consumer choice behavior.
Education:
- PhD in Marketing, Griffith University, 2007
- Bachelor of Business, Tianjin Foreign Studies University, 1997
Research Interests: Dr. Shao explores technology-driven marketing innovations, including VR retail environments, AI applications in customer service, and the role of memes and social media in brand-building. Her work emphasizes inclusive marketing practices, intercultural dialogue, and leveraging digital media to amplify marginalized voices.
Grants & Projects:
- "Empowering Sulawesi Women in Tourism: Innovation and Sustainable Business" ($35,000, 2025–2026)
- "Fun or Function: The Impact of Affect and Cognition on Consumer Choice" ($10,514, 2008–2010)
Advising: Dr. Shao supervises doctoral research on topics including NFT marketing, AI chatbots in service recovery, and authentic brand experiences on social media. She has guided over 11 PhD candidates since 2009.
Labs & Groups: Member of the Griffith Asia Institute and Griffith Institute for Tourism, focusing on collaborative research initiatives strengthening industry-academia ties in the Asia-Pacific region.
