معرفی
Dr. Brent McKenzie is a Professor in the Department of Marketing and Consumer Studies at the Gordon S. Lang School of Business and Economics, University of Guelph. His expertise spans Marketing (retail sector), Management (dark tourism; transition economies) in the Baltic States (Estonia, Latvia, Lithuania). He holds a BA in History (McMaster University), an MBA in Finance/International Business (Dalhousie University), and a PhD in Marketing (Griffith University).
Dr. McKenzie’s research focuses on dark tourism, retail practices in post-communist nations, and cross-cultural marketing challenges in transition economies. He has conducted extensive fieldwork in the Baltic States and Central/Eastern Europe, serving as a visiting scholar at institutions like Tartu University and Tallinn University of Technology. He is a regional editor for the International Journal of Business and Emerging Markets.
His recent work explores topics including memorial tourism in Estonia, online review sentiment analysis for dark tourism sites, and brand evolution in post-Soviet department stores. He supports Canadian diplomatic initiatives through collaboration with Estonian, Latvian, and Lithuanian embassies.
- Education:
- B.A. History, McMaster University
- M.B.A. Finance & International Business, Dalhousie University
- Ph.D. Marketing, Griffith University
- Key Research Themes: Dark Tourism, Transition Economies, Retail Service Quality, Cross-Cultural Marketing
- Professional Affiliations:
- Visiting Scholar at Tartu University, Estonian Business School, ISM University (Lithuania), etc.
- Regional Editor, International Journal of Business and Emerging Markets
Dr. McKenzie advises MSc and PhD students and is open to supervising new candidates in his research areas.
