Jennifer Savary

Jennifer Savary is an Associate Professor in the Department of Marketing at the University of Arizona. Her research examines psychological mechanisms underlying consumer decisions, with expertise in behavioral economics, self-signaling, and social influence. She can be contacted via email at jennifersavary@arizona.edu or phone at 520-621-7479.

Research Focus

Professor Savary's work integrates consumer psychology and behavioral economics to explore:

• How payment methods (e.g., social payments) alter economic biases like the endowment effect
• The role of self-signaling in charitable giving and brand relationships
• Decision-making processes in dynamic choice environments
• Psychological drivers of political consumerism and health behaviors

Publication Trends

Her recent articles demonstrate consistent focus on contextual decision-making, with 2020-2023 work examining charitable incentives, subscription models, and pandemic-related behavior. Earlier publications (2015-2019) established foundations in self-deception, brand identity, and goal persistence, frequently employing field experiments and behavioral frameworks.

Awards and Honors

No scientific awards or fellowships are mentioned in available sources.

Academic Activities

No information regarding student advising, research grants, or laboratory affiliations is currently available.