Kristina Medvedeva

Dr. Kristina Medvedeva serves as an Assistant Professor in the Department of Business, Accounting, & Economics at Otterbein University. Her industry background includes marketing roles at multinational corporations such as IKEA (Russia) and Deutsche Post DHL Group (Germany), which she integrates into experiential teaching methodologies focused on bridging academic theory with real-world practice.

Education

• Ph.D. in International Business and Marketing, Saint Louis University, 2019
• M.B.A. (Marketing emphasis), University of Missouri-St. Louis, 2018
• M.A. in North American Studies (Economics and Politics), Rheinische Friedrich-Wilhelms-Universität Bonn, 2016
• Diploma in Public Relations, Linguistics University of Nizhny Novgorod, Russia, 2007
• Diploma in Theory and Practice of Teaching Foreign Languages and Cultures (English/Spanish), Linguistics University of Nizhny Novgorod, Russia, 2007
• Certificate for University Teaching Skills and Research Methodology minor, Saint Louis University, 2023

Her research specializes in consumer behavior with emphasis on online buyer dynamics, subscription service perceptions, product warning label impacts, and social influence mechanisms in digital advertising. This work leverages her professional experience to examine practical market phenomena through academic frameworks, particularly exploring how digital interfaces shape consumer decision-making processes.

Professional Recognition

• American Marketing Association member
• Academy of International Business member
• Beta Gamma Sigma member
• 2017 USA Ambassador Award Nominee (University of Bonn)
• 2023 Brennan Summer Fellowship Award (Saint Louis University)

Dr. Medvedeva teaches courses spanning consumer behavior, digital/social media marketing, marketing analytics, branding, and international marketing. Her industry background enables contextualized instruction where students analyze real corporate cases, though no formal graduate advising or research grants beyond her fellowship are documented. Current research continues examining subscription economy dynamics and digital persuasion techniques.