معرفی
Katherine Burson is an Associate Professor of Marketing at the University of Michigan. She holds a PhD and MBA from the University of Chicago (2004) along with an MA (1998) and a BA from the University of California, Berkeley (1997). Her research focuses on judgment and decision-making in consumer behavior, particularly biases in self-assessment such as over/underestimation of ability and their impact on product choices. She investigates self-other differences in these biases and their antecedents, contributing to fields like behavioral economics and social psychology.
Her notable research includes studies on taxation’s motivational effects, conjoint analysis in consumer preferences, and the psychological mechanisms behind retail therapy. Burson has also explored charitable giving dynamics and endowment effects in ownership contexts. Her work appears in journals like Journal of Consumer Research, Psychological Science, and Management Science.
Burson maintains affiliations with Deep Blue, WDI Publishing, SSRN, and Google Scholar. While her profile does not explicitly mention awards or grants, her extensive publication record highlights her contributions to understanding consumer behavior and decision-making processes.
