معرفی
Joshua Lewis is an Assistant Professor of Marketing at the Leonard N. Stern School of Business, New York University, where he joined in 2020. His research lies at the intersection of consumer behavior, judgment and decision-making, and global risk management. He investigates how individuals and policymakers perceive and respond to low-probability, high-impact risks and how behavioral biases shape decision outcomes.
Research Interests:
- Consumer Behavior and Psychology
- Judgment and Decision Making
- Global Catastrophic Risk Perception
- Managerial Decision-Making
- Charitable Giving and Altruism
- Behavioral Economics and Policy
His recent publications span top journals such as Journal of Consumer Research, Management Science, and Psychological Science, revealing consistent themes in cognitive heuristics, risk prioritization, donor behavior, and moral decision-making. His work often explores how people misjudge probabilities, respond to benchmarks, and make suboptimal choices under uncertainty.
Scientific Awards:
- Society for Judgment and Decision Making’s Hillel Einhorn Award (2019)
- ACR’s Best Paper Award (2020)
Professor Lewis is actively involved in mentoring and collaboration. He welcomes PhD students, research assistants, and co-authors interested in decisions about global risks. He has advised emerging scholars and is building a research group focused on behavioral interventions for societal challenges. His academic background includes a PhD in Decision Processes from the University of Pennsylvania and a BS in Economics from the University of Warwick.
He is affiliated with research teams exploring AI and human judgment, behavioral public policy, and collective action problems. His future work aims to improve risk communication, advocate for mitigation strategies, and develop behavioral tools for policymakers.
