معرفی
Adam Alter is a Professor of Marketing at New York University’s Leonard N. Stern School of Business, with an affiliated appointment in the Psychology Department. He joined Stern in 2009 and is known for research on judgment, decision-making, and social psychology, particularly focusing on how environmental cues influence behavior. His work bridges marketing and psychology, addressing topics like behavioral addictions and cognitive biases. Alter is the author of best-selling books including Irresistible (2017) and Drunk Tank Pink (2013), which explore hidden forces shaping human behavior and the rise of addictive technologies.
- Education:
- Ph.D. in Psychology, Princeton University (2009)
- M.A. in Psychology, Princeton University (2006)
- B.S. (Honors Class 1, University Medal) in Psychology, University of New South Wales (2004)
- Awards:
- Society of Judgment and Decision Making Runner Up, Hillel Einhorn Young Investigator Award (2010)
- Charlotte Elizabeth Procter Honorific Dissertation Fellowship
- Woodrow Wilson Society of Scholars Fellowship
His research interests include consumer behavior, cultural psychology, and fluency/metacognition. Alter’s work has been featured in major media outlets like New York Times, Atlantic, and NPR, and he has advised companies such as Google and Microsoft. He teaches courses like Behavioral Applications in Marketing (Ph.D. seminar) and focuses on translating academic insights into practical business strategies.
Alter’s publications span over 20 years, addressing topics like cognitive disfluency, exceptional expenses, and moral decision-making under financial strain. His interdisciplinary approach highlights the interplay between individual psychology and societal trends, with a focus on modern challenges like tech addiction and consumer behavior.
