معرفی
Kurt Paul Munz is an Assistant Professor in the Department of Marketing at Università Bocconi. His research employs experimental methodologies to investigate consumer judgment and decision-making processes, with a focus on rationalization mechanisms and cognitive information processing.
- PhD in Marketing from Stern School of Business, New York University
- Degrees in Psychology and Communication
His work explores how consumers navigate ambiguity and disfluency in social contexts, with publications in Marketing Science, Psychological Science, and Consumer Psychology Review. Recent research examines:
- Gender-ambiguous voice perception and its impact on product evaluations
- Cognitive mechanisms behind name similarity influencing generosity
- Temporal dynamics of loss-gain presentation order effects
Scientific recognition includes:
- 2021 Research Excellence Award from Università Bocconi
He actively presents at leading international conferences, including the European Marketing Academy and Association for Consumer Research events.
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