معرفی
Cassandra Davis is an Assistant Professor of Marketing at the Mike Ilitch School of Business, Wayne State University. She holds a Ph.D. in Business Administration from the University of Arkansas and teaches core courses in Consumer Behavior and Consumer and Industrial Buying Behavior at both undergraduate and graduate levels.
Education:
- Ph.D., Business Administration, University of Arkansas, 2016
- M.B.A., Finance, Rockhurst University, 2009
- B.A., International Relations, University of Missouri-Columbia, 2004
- B.S., Business Administration, University of Missouri-Columbia, 2004
Her research focuses on consumer behavior with an emphasis on psychological, ethical, and public policy dimensions. Key areas include aging and memory, empathy in service experiences, mental health stigma, and food marketing. Her work often explores how emotional and cognitive factors influence consumer decisions, particularly in vulnerable populations.
Her recent publications span journals such as the Journal of Advertising, Journal of Public Policy & Marketing, and Cornell Hospitality Quarterly. The articles reflect a strong interdisciplinary trend, integrating marketing with psychology, public health, and ethics. Themes include the impact of natural labeling on vice products, empathy induction in hospitality, and stigma in marketplace contexts.
Scientific Awards:
- No awards listed in the provided text.
Professor Davis is actively involved in teaching and research but there is no explicit mention of student advising, grants, or leadership of a research lab. She contributes to academic discourse through high-impact publications and engagement with public policy issues in marketing.
