Scott Smith

Scott Smith is a Professor of Marketing at the University of Central Missouri within the Harmon College of Business and Professional Studies. His academic expertise focuses on consumer behavior, advertising, branding strategy, and qualitative methodology.

• Doctor of Philosophy (Marketing with Minor in Sociology), University of Arkansas
• Masters of Business Administration (Marketing), University of Central Missouri
• Bachelors of Science in Business Administration (General Business), Missouri State University

With over 12 years of experience, Dr. Smith has consulted for consumer product and packaged goods companies. His scholarly work spans consumer culture, brand strategy, and advertising effectiveness, explored through journal articles and academic films covering topics like video game advertisements and online behavior of movie fan clubs.