معرفی
Dr. Bernadette van Ewijk is an Associate Professor at the University of Amsterdam within the Faculty of Economics and Business and its Section Marketing. Her research focuses on consumer behavior, brand strategy, and digital marketing dynamics.
- Specializes in SKU management and consumer uncertainty
- Expertise in pricing strategies for packaged goods
- Investigates digital advertising effectiveness and consumer decision journeys
Recent work examines online grocery trends in China and consumer purchase patterns in emerging markets, with an emphasis on integrating behavioral tracking and attitude surveys.
Contact: b.j.vanewijk@uva.nl | Phone: +31 (0)20 525 6002
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Bernadette van Ewijk در سایتهای دیگر
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