معرفی
Dr. Steve Newell is an Associate Dean of Operations and Graduate Programs and Professor of Marketing at Western Michigan University's Haworth College of Business. He holds a Ph.D. from Florida State University, an MBA from Indiana University, and a B.A. from Michigan State University. His research focuses on corporate credibility, environmental marketing, and Super Bowl advertising, with extensive studies on business-to-business relationships and consumer loyalty dynamics. Prior to academia, Newell worked in sales and environmental consulting, bringing practical industry experience to his academic work.
His research spans diverse regions including Japan, China, India, and France, addressing topics such as altruistic sales behaviors, ethical purchasing, and cross-cultural marketing strategies. Over 50 peer-reviewed articles in journals like Journal of Advertising and Journal of Marketing Research reflect his contributions to understanding consumer behavior, brand positioning, and B2B relationship management. His teaching focuses on advertising, professional selling, and marketing management.
Dr. Newell’s work bridges theoretical marketing principles with real-world applications, emphasizing ethical practices and innovative strategies in evolving markets. He has led departmental initiatives in curriculum development and graduate programs, contributing to the academic and professional growth of students and faculty.
