Jim Eckert

Dr. Jim Eckert is an Associate Professor of Marketing and the Robert S. Kaiser Professor of Sales at the Haworth College of Business, Western Michigan University. He holds a Ph.D. and B.A. in Marketing from Michigan State University. His research focuses on business-to-business relationship management, adaptive selling, and negotiation strategies. Eckert founded PartnerBuilding, an initiative conducting trainings, seminars, and research on personal selling and B2B relationship dynamics.

• Education:
• Ph.D., Marketing, Michigan State University
• B.A., Marketing, Michigan State University
• Research Interests: Business-to-business relationship dynamics, adaptive selling methodologies, negotiation techniques, and sales strategies.

While no specific articles or awards are listed, his work emphasizes practical applications of academic research through PartnerBuilding’s initiatives. No advising/grant details are provided. PartnerBuilding serves as his primary platform for applied research and professional development.