Richard E Plank

Richard E Plank is a Full Professor of Marketing at the University of South Florida (USF), specializing in Business-to-Business Marketing, Sales, and Supply Chain Management. His academic career follows a decade in industry and a PhD in Marketing and Innovation. He has contributed to academic programs, including co-developing the Integrated Supply Management and Sales & Business Marketing programs at Western Michigan University, and the Professional Selling Program at William Paterson University. Currently, he is advancing Supply Chain Programs at USF. Internationally, he has taught at Saint Andrews University in Scotland.

His research focuses on B2B dynamics, sales management, and technological impacts on sales processes. Notable areas include AI's role in sales sustainability, sales coaching effectiveness, and pharmaceutical sales regulation. With over 30 doctoral dissertations supervised, his mentorship emphasizes interdisciplinary and cross-functional approaches to business challenges.

• Key Research Themes: B2B Marketing, Sales Performance, Supply Chain Strategy, Gender Dynamics in Sales, Emotional Intelligence in Commerce.
• Teaching and Leadership: Program developer, international educator, and advocate for practical industry-academia collaboration.

His publications span 40+ years, analyzing sales techniques, supply chain metrics, and the evolving role of technology in business relationships. Though no specific awards are listed, his prolific output and program leadership highlight sustained academic impact.