Michael Llewellyn-Williams

Michael Llewellyn-Williams is an Adjunct Professor at San José State University's School of Journalism and Mass Communications within the College of Humanities and the Arts. He also serves as an Adjunct Professor at the University of San Francisco, contributing his extensive expertise in advertising and brand strategy.

His research and professional interests include:

• Branding and brand mechanics
• Consumer insights and market research
• Advertising effectiveness and strategy
• Integrated marketing communications

Dr. Llewellyn-Williams has authored influential publications such as Brand Mechanics: The art and science of building brands and The 10 Golden Rules for Consumer Insights. His work spans global markets across the United Kingdom, Europe, the United States, and Asia Pacific.

He has been recognized with the prestigious IPA Marketing Award for Innovation in 1990 and has served as a judge for the American Marketing Association’s Effie Awards. He has also contributed to public discourse through appearances on British television programs like 'The London Programme' and 'The Six O’Clock News'.

• IPA Marketing Award for Innovation (1990)

With a career spanning over forty years, Dr. Llewellyn-Williams has advised major global brands including Disney, McDonald’s, BMW, Visa, Pfizer, and Johnson & Johnson. He has worked with leading agencies such as BMP, WCRS, Leo Burnett, Ketchum, and RPA. He founded BrandMechanics® and brings real-world industry experience into the academic environment. No information is available about student advising, grants, or laboratory affiliations.