Marta Ulman

Marta Ulman is a marketing and communication strategist with 10+ years of professional experience, currently serving as Brand Strategist at Pracuj.pl (Poland's largest job board) while holding a formal Lecturer position at universities. Her industry expertise spans strategic leadership in PR, advertising, and digital campaign management for major brands including McDonald’s, WizzAir, and IKEA.

Her educational background includes:

• Graduate of Jagiellonian University
• Graduate of University of Warsaw
• Post-graduate studies at Warsaw School of Economics
• Post-graduate specialization in Innovation Management and Design Thinking at SWPS University

Her research and professional focus centers on consumer-centric marketing innovation, with primary interests in Digital Marketing, Communication Strategy, and Human-Centered Design methodologies. She integrates service design principles to develop large-scale 360° campaigns in fast-paced digital environments, emphasizing practical business applications over theoretical frameworks.

Key professional recognition includes:

• Co-author of EFFIE award-winning marketing campaigns
• Co-author of Poland's first digital marketing textbook
• Presenter at major industry conferences (IAB, Insummit, MiXX)

She actively bridges academia and industry through university lectures, workshops, and co-hosting Poland's inaugural marketing strategy podcast 'Mamy na to slajd' (We Have a Slide for It), while serving as a Design Thinking moderator for professional training programs.