Alhassan Mumuni

Dr. Alhassan Mumuni is a Professor of Marketing at the Haworth College of Business, Western Michigan University. He has over 18 years of teaching experience in marketing disciplines, including consumer behavior, strategic marketing, and retail management. His research focuses on consumer decision-making processes, customer satisfaction, and relationship marketing strategies.

• Education: Ph.D. (Norwegian School of Economics), M.I.B. (Norwegian School of Economics), B.B.A. (University of Ghana)

His research has been published in journals such as the Journal of Business Research, Journal of Consumer Psychology, and International Journal of Retail and Distribution Management. He has also presented at conferences like the American Marketing Association’s annual educators’ meeting. Dr. Mumuni has consulted for industries including dairy, oil and gas, and construction.

He previously taught at the Norwegian School of Economics and King Fahd University of Petroleum and Minerals, and has led executive MBA programs and industry-focused training sessions in strategic marketing and supply chain management.