معرفی
Dr. Ying Wang serves as Professor of Marketing in the Williamson College of Business Administration at Youngstown State University (YSU), where she has held progressive faculty positions since 2007. Her expertise spans digital marketing, international business, branding, social media, advertising, and public relations, with extensive experience in both in-person and online instruction across undergraduate and graduate programs.
Her academic credentials include:
- Ph.D. in Marketing Communication, Advertising, and New Media from Kent State University (2006), dissertation: 'Internet Use among International Students and Its Implications for Cross-Cultural Adaptation'
- M.A. in Media Management and Public Relations from Kent State University (1998), thesis: 'How Three American Multinational Corporations Manage International Public Relations in China'
- B.A. in Advertising from Renmin University of China (1993), thesis: 'Contemporary Advertising in China'
Dr. Wang's research investigates critical intersections of technology and consumer behavior, with five core specializations:
- Consumer behaviors in digital environments and emerging technologies
- Social media marketing strategies and impact measurement
- Mobile advertising effectiveness across cultural contexts
- Luxury brand positioning with CSR integration
- Cross-cultural communication in global marketing
Analysis of her 15 most recent publications (2013-2023) reveals consistent focus on mobile advertising efficacy, cross-cultural consumer responses (particularly U.S.-Asia comparisons), luxury consumption psychology, and crisis-driven behaviors like pandemic panic buying. Her work frequently examines trust-privacy tradeoffs in digital environments and the role of cultural identity in technology adoption.
Dr. Wang actively contributes to academic development through dissertation committee service (including Syeda Tayyaba Fasih's Ph.D.), journal reviewing (International Journal of the Emerging Market, Direct Marketing), and conference participation (Academy of International Business, Ohio Marketing Academic Colloquium). She has served on university committees including the Ohio Transfer Assurance Guide faculty review and YSU's WCBA Insight Research Forum since 2009.
While specific research labs aren't documented, her extensive international collaborations—particularly with Chinese institutions like Renmin University—and cross-cultural publication record indicate active global research networks focused on digital consumer behavior in emerging markets.
