معرفی
Dr. Dian Wang is Lecturer in Marketing at the University of Greenwich's Faculty of Business, where she serves as Programme Leader for Business Management (Marketing). She holds a Ph.D. in Media and Communication from the University of Leicester and brings professional experience from global advertising agencies in China. Her research examines city image representation, cross-cultural branding, and marketing communications.
Research Focus: Dr. Wang's work investigates the production and representation of place branding in China, generational perceptions of urban spaces, and cross-cultural marketing strategies. Her advertising industry background informs her research on branding implementation and organizational challenges.
Publications: Recent articles analyze city image advertising, Chinese place branding literature, and competitive strategy implementation in the Chinese automotive industry. Her doctoral research examined representations in Chinese city branding campaigns.
