معرفی
Jie Yang is Associate Professor of Management and International Business at the University of Texas at Tyler's College of Business. His research examines international business strategies, cross-cultural management, and global consumer behavior. Education includes PhD in International Business/Marketing from Saint Louis University and BA from Minzu University of China. Industry experience includes roles as Overseas Marketing Manager and Senior Consultant for international firms.
Research portfolio demonstrates expertise in political connections in emerging markets, cross-cultural consumer psychology, and innovation management. Recent work explores shared leadership dynamics, organizational learning ambidexterity, and luxury consumption patterns across cultures. Methodological approaches include meta-analytical reviews, experimental designs, and large-scale cross-cultural surveys.
Article analysis reveals three major research streams: 1) Political and institutional influences on business strategy in China and other emerging economies; 2) Cultural intelligence and identity in global business contexts; 3) Consumer psychology of luxury goods and brand narratives. Recent publications show increasing focus on multilevel organizational behavior and technology impacts on emerging economies.
Teaches international business, international management, and strategic management courses. Research contributes to understanding how institutional factors and cultural values shape business strategies across national contexts.
