Jie Sun

Jie Sun holds a Ph.D. from the University of Manchester and is currently a Lecturer in Marketing at Northumbria University (NUL). He teaches courses including Developing Academic Skills in Business and Management, Strategic Marketing in the Digital Era, and Luxury Brand Management. As a dissertation supervisor, he guides master’s students in marketing and luxury degree programs. His teaching philosophy emphasizes applied, hands-on learning that extends beyond traditional classroom settings, combining Eastern and Western educational approaches.

Dr. Sun’s research focuses on beauty services marketing, luxury goods marketing, consumer behavior, service innovation, and technology adoption in service sectors. His methodological expertise includes mixed-methods research, in-depth interviewing, qualitative analysis, and structural modeling. Prior to his UK career, he accumulated six years of teaching experience in China, which informs his adaptive pedagogical style.

Though no specific awards or publications are listed, his academic profile highlights active engagement in marketing education and research within fashion and service industries. His work addresses contemporary challenges in global marketing strategies, particularly relevant to the growing Chinese student population in UK institutions.