Jaishree Prasad

Jaishree Prasad is a Lecturer in Marketing at the University of Sunderland, where she teaches the MSc International Business Management Dissertation module. She holds an MBA in Marketing and Retail, an MSc in International Fashion Marketing, and is nearing completion of her PhD investigating the effects of childhood socioeconomic status and symbolic self-completion on counterfeit luxury and high-street fashion consumption. Her research has been presented to the UK Intellectual Property Office and industry stakeholders. Previous roles include associate lecturer positions at Northumbria University and Glasgow Caledonian University, alongside six years in industry management roles.

• Education: Microbiology & Chemistry (UG), MBA, MSc International Fashion Marketing
• Research Focus: Luxury branding, counterfeit consumption patterns, tourism, and spiritual consumption practices

Her interdisciplinary approach bridges social science and marketing, with a particular interest in IP crime prevention in retail sectors. Beyond academia, she actively works on initiatives to address farmers' suicides and maintains creative hobbies including sketching, cooking, and motorcycling.