معرفی
Thomai Serdari is a Clinical Associate Professor of Marketing and Academic Director of the MBA Business: Luxury & Retail specialization at the Leonard N. Stern School of Business, New York University. She has been teaching at NYU since 2004 and joined Stern in 2012. Her interdisciplinary expertise bridges business, art, design, and culture.
- Ph.D., Art History and Archaeology, Institute of Fine Arts, NYU (2005)
- MBA, Leonard N. Stern School of Business, NYU (2009)
- MA, Media Studies, The New School for Social Research (1997)
- MA, Architecture, National Technical University of Athens (1994)
Her research focuses on luxury marketing, branding, cultural innovation, and new business models in fashion, art, media, and entertainment. Drawing from her background in architecture, art history, and finance, she explores how cultural intelligence shapes creative strategy and brand success in the luxury sector.
Her recent publications examine cultural innovation in luxury startups, the role of cultural intelligence in fashion, and case studies on Hermès and STEIDL. These works reflect a consistent trend of blending cultural depth with strategic business insight, particularly in high-end creative industries.
Scientific Awards & Recognition:
- Editor-in-Chief, Luxury: History, Culture, Consumption (Taylor & Francis)
- Host of the bi-weekly podcast POPULUXE, exploring the emotional and cultural dimensions of luxury
Prof. Serdari advises brands through her consultancy Brand(x)Lux, which applies business, critical, and design thinking to help brands interpret culture and anticipate future trends. She has contributed to The New York Times, Le Monde, VOGUE Business, and Luxury Daily, and frequently provides expert commentary on luxury market dynamics.
She leads the MBA Luxury & Retail program at Stern and has developed core courses in luxury branding and marketing. Her work integrates academic rigor with real-world application, shaping the next generation of luxury industry leaders.
