معرفی
Dr. Chen Jie is a Visiting Professor of Marketing and MBA Program Director at Kepha MBA program, with adjunct roles in DBA/MBA programs at U.S. universities. She founded Practice Business, a startup advancing applied business education. With 20+ years in academia, her work bridges consumer psychology, AI, and marketing.
Education:
- PhD in Consumer Behavior, Purdue University, USA
- Master's in Business Administration, Nankai University, China
- Bachelor of Arts in International Trade, Nankai University, China
Research Interests: Her work explores consumer decision-making, truth-based motivation analysis, and generative AI's impact on purchasing behavior. She specializes in healthcare marketing, data mining for consumer insights, and cross-cultural brand strategies.
Publications: Research emphasizes healthcare service innovation, patient experience visualization, and consumer behavior in aging populations. Recent work includes AI applications in marketing and nonlinear service improvements.
Awards: None reported.
Lab & Ventures: Leads Practice Business, an initiative promoting experiential business education. No academic lab mentioned.
