معرفی
Dr. Long Chen is a Lecturer in Marketing at Brunel Business School, Brunel University London. Holds a PhD in Marketing from University of Southampton and MA in Digital Media and Culture from University of Warwick. Research focuses on visual communication in advertising, consumer psychology, and AI ethics in healthcare.
- PhD in Marketing, University of Southampton
- MA in Digital Media and Culture, University of Warwick
Research explores the intersection of AI ethics and healthcare, particularly examining felt accountability in medical AI services. Funded by National Natural Science Foundation of China (Project 72372111) with £43,000 budget for 2024-2027. Publications investigate responsible AI implementation and healthcare professional behavior.
Research trends show focus on AI governance frameworks, ethical implementation challenges, and human-AI interaction dynamics in healthcare settings. Publications address both theoretical foundations and practical applications of responsible AI adoption.
Teaching responsibilities include Marketing Research (MG2119), Final Year Project (MG3123), Marketing Insight (MG3615), and Marketing Communications (MG5547). Office hours available Tuesday 14:00-15:00 and Thursday 13:00-14:00 (booking required).
