معرفی
Dr. Gurdeep Kohli serves as Senior Lecturer in Marketing and Director of Recruitment and Admissions for the Department of Business Analytics and Marketing at Brunel Business School, Brunel University London. She actively contributes to academic governance as Programme Leader for BSc Marketing (2022-2025) and sits on the Board of Directors for the Conference on Historical Analysis and Research in Marketing (CHARM), which will host its 2025 conference at Brunel.
Her educational foundation includes a PhD in Marketing from Brunel University London specializing in Film Branding, a Professional Graduate Certificate in Education (ProfGCE) from Canterbury Christ Church University, and prior experience as a qualified Lecturer in Business within the UK Further Education Sector. She also possesses entrepreneurial background in the Gastronomy sector in Frankfurt, Germany.
Dr. Kohli's research centers on marketing and branding within creative and cultural industries, with particular emphasis on the Film Industry. Her work investigates consumer-brand relationships, branding practice, iconic brands, historical branding evolution, and AI applications in creative sectors. This dual focus on historical analysis and contemporary creative industries manifests in her methodological approach combining qualitative and quantitative research techniques.
Her publication portfolio reveals consistent thematic progression from foundational film branding studies (2013-2016) toward historical marketing analysis (2023-2024) and AI integration in creative industries. Key trends include examining films as strategic brands, analyzing interwar British content marketing, and exploring how film practitioners implement branding frameworks—demonstrating strong interdisciplinary connections between marketing history, film studies, and consumer behavior research.
Scientific recognition includes:
- Fellow of the Higher Education Academy (FHEA)
She recently secured a £10,000 research grant to investigate film branding practices among established practitioners, aiming to enhance brand literacy for underrepresented groups in filmmaking. Her supervisory activities encompass doctoral students and undergraduate/postgraduate teaching, including module leadership for MG3123 Issues and Controversies in Marketing Project. External engagement includes consultancy work on a Tactical Apparel Industry merger.
Dr. Kohli contributes to interdisciplinary research through membership in Brunel's Centre for Artificial Intelligence, Marketing and Corporate Brand Research Group and the Responsible Consumption Lab, while maintaining active roles in professional organizations like CHARM that bridge historical marketing research with contemporary industry applications.
