معرفی
Dr. Pantea Foroudi is a Reader in Marketing at Brunel Business School, Brunel University London, serving as Director of Research for the Business Analytics and Marketing Department (since 2025), Director of the Sustainable Digital Economy Area of Excellence, and Member of the School Management Board (2024). She also heads the Research Group in Marketing and Corporate Brand Management (2023-2025). Prior to her academic career, she worked as Business Manager and Solution Architect at Foroudi Consultancy (2013-2023), bringing over 25 years of practical experience in design, branding, and marketing since 1996.
Dr. Foroudi holds a PhD in Business Management from Brunel Business School, an MA in Marketing and Communication Management (Honours), an MSc in Graphic Design (Honours), and a BA in Graphic Design (Honours). She is recognized as a Senior Fellow of the Higher Education Academy (SFHEA) and a Certified Professional Mentor in Higher Education.
Her research focuses on consumer behavior through three interconnected lenses: (i) Artificial Intelligence and technology impacts on consumer engagement, (ii) corporate brand design and identity, and (iii) sustainable development goals (SDGs). She applies social identity theory, perceived value theory, and examines social interaction value across sectors including health, retail, higher education, and hospitality. Her work bridges academic rigor with practical business applications, making significant contributions to both theory and practice in marketing and branding.
Analysis of her recent publications reveals a clear trajectory toward integrating emerging technologies with traditional marketing concepts, particularly in hospitality and sustainable business practices. Her research demonstrates increasing emphasis on AI-human interaction dynamics, sensory experiences in digital environments, and sustainable branding frameworks applicable across diverse cultural contexts. The geographical scope of her work has expanded globally, with studies conducted in Malaysia, Saudi Arabia, China, and multiple European countries.
- Listed FIRST in 'top scholarly output' in the UK and Europe and ranked FOURTH worldwide for 2016-2022
- Featured in Stanford University's Top 2% of Scientists ranking (2024, 2023, and 2022)
- Senior Fellow of the Higher Education Academy (SFHEA)
- Certified Professional Mentor in Higher Education
Dr. Foroudi has supervised over 20 PhD students to completion across diverse topics from wearable technology adoption among elderly consumers to AI-driven branding strategies. She currently mentors numerous doctoral candidates working on cutting-edge topics including AI in health industry and sustainable digital economy. She secured research funding for 'Fostering Sustainable Development Goals in the UK Fashion SMEs' (February-September 2024), exploring digital solutions and circular business models through Brunel's Centre for Entrepreneurship and Sustainability.
As Director of the Sustainable Digital Economy Area of Excellence, she leads initiatives that bridge digital innovation with sustainability goals. Her research group brings together scholars working at the intersection of branding, technology, and sustainable business practices. She actively shapes research directions through editorial roles at leading journals including Journal of Business Research, International Journal of Hospitality Management, and International Journal of Management Reviews.
