معرفی
Pantea Foroudi is a researcher at the Middlesex University's Department of Marketing, Enterprise & Tourism. Her work spans marketing management, corporate identity, digital transformation, and hospitality/tourism research.
- Key Affiliations: Middlesex University, College of Business, Law and Social Sciences.
- Research Themes: Focus on brand experience, sensory marketing, social media dynamics, value co-creation in peer-to-peer platforms, and organizational behavior in hospitality.
Recent Publications analyze corporate identity in retail/hospitality, sensory brand experiences, digital transformation, and co-creation mechanisms in the sharing economy. Her methodology combines bibliometrics, structural equation modeling, and qualitative comparative analysis.
- Email: P.Foroudi@mdx.ac.uk
- Collaborators: T. C. Paydas Turan, C. Dennis, T. Melewar, M. Palazzo.
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