معرفی
TC Melewar is a Professor of Marketing & Strategy at Middlesex University (since 2013), previously holding professorial roles at Brunel University and Zurich University of Applied Sciences. He specializes in corporate branding, identity, and reputation management, with over 150 refereed journal articles and 15 books. His research focuses on cross-cultural marketing, hospitality management, and sensory brand experiences. He teaches courses such as International Marketing and Cross-Cultural Marketing and Communications.
Education:
- PhD from Loughborough University of Technology
- MBA from Cleveland State University, USA
- BSc (Business) from Indiana University, Bloomington, USA
Research Interests: Corporate Identity Management, Brand Experience, Sensory Branding, Cross-Cultural Marketing, Hospitality Industry Dynamics. His work bridges theoretical frameworks with practical applications, emphasizing employee perceptions and consumer behavior in diverse sectors.
Recent Articles: Explore themes like corporate identity in retail/hospitality, celebrity endorsement effects, and sensory marketing frameworks. Key contributions include studies on Michelin-starred restaurant staff dynamics and digital platform impacts on brand favorability.
Awards: Honorary Fellow by the Academy of Marketing (2016).
Advising & Grants: Supervised 30+ PhD students. Actively contributes to external examinations (e.g., University of East Anglia, 2024) and collaborates globally, including in Russia, Indonesia, and Malaysia.
Labs/Teams: Engaged in interdisciplinary research groups focusing on branding, tourism, and digital marketing strategies at Middlesex University.
