معرفی
Geraldine Cohen is an Honorary Reader in Marketing at Brunel Business School, Brunel University. She holds a PhD from Brunel University, an MBA from INSEAD, and a Diplom Ingenieur degree from Germany. Her roles include Director Business of Ageing, former Director Brunel Hive, and Co-Innovate Lead, fostering academic-industry collaborations.
- PhD, Brunel University
- MBA, INSEAD
- Diplom Ingenieur, Germany
Her research focuses on Healthy Ageing Practices, Grey Entrepreneurship, and Sustainable Marketing. She explores consumer behavior in later life, holistic approaches to wellbeing, and employer branding. Her recent articles in journals like the Journal of Business Research and Industrial Marketing Management emphasize interventions for ageing populations and stakeholder collaboration in sustainability.
Scientific awards include Fellow of the Higher Education Academy and Chartered Marketer status from the Chartered Institute of Marketing. She supervises PhD, MSc, and BSc students and has served on the Brunel University Senate and NHS Trust boards.
