معرفی
Geraldine Roberts is a Senior Lecturer in the Department of Econometrics and Business Statistics at Monash University’s Faculty of Business and Economics, where she has taught statistics for over 30 years, primarily in the MBA program. She is widely recognized for her excellence in teaching and innovative pedagogical approaches.
Her research interests focus on applied statistics and education, particularly in the context of marketing research. Key areas include:
- Survey Data Analysis
- Analytics in Marketing Research
- Statistics Education in Industry
- Applied Statistical Methods for Decision-Making
Roberts has pioneered a technology-supported teaching model that has significantly improved student engagement and learning outcomes. Her work bridges academic instruction and industry practice, informed by her 25-year role as a senior analyst at Forethought, Australia’s most awarded marketing research firm.
Her professional contributions include over 50 articles in Research News, published by the Australian Market and Social Research Society (AMSRS), later compiled into a widely used e-Book. These writings are practitioner-focused, emphasizing real-world applications of statistics.
Her teaching excellence has been recognized through multiple awards:
- Dean’s Teaching Excellence Award (2004)
- Dean’s Teaching Excellence Award (2006)
- Vice Chancellor's Award for Teaching Excellence (2008)
- Dean’s Teaching Excellence Award (2021)
Roberts is an active member of AMSRS and continues to influence both academic and professional communities through her dual expertise in statistics education and marketing research analytics. She has not published traditional academic articles but has made significant contributions through professional publications, teaching innovation, and industry application.
