معرفی
Fasih Khalid is a Lecturer in Marketing at Roehampton University, focusing on digital marketing, AI, and sustainability. He holds a Doctor of Business Administration (DBA) from the University of the West of Scotland, an MSc in Marketing and Brand Management from Brunel University London, and a BA (Hons) in Business Management from Cardiff School of Technologies, Cardiff Metropolitan University. Dr. Khalid is a Fellow of the Higher Education Academy (FHEA), emphasizing his commitment to teaching excellence.
His research explores how AI and digital technologies reshape marketing strategies and consumer behavior, with a strong emphasis on sustainability. Notably, his work examines green process innovation in small packaging companies to achieve long-term environmental goals. He integrates practical skills in online advertising, social media strategy, and data analytics into his teaching and research, contributing to the evolving digital marketing landscape.
Professional affiliations include the Higher Education Academy (FHEA), highlighting his dedication to fostering high-quality learning environments and student development in marketing and related fields.
