Dan Woodason

Dan Woodason is a Senior Lecturer and Course Leader in the Department of Service Sector Management at Sheffield Hallam University (SHU). He holds a DBA, MSc, and BA, and is a Fellow of the Higher Education Academy (FHEA). His career spans 20 years in marketing, brand management, and event management before transitioning to academia in 2009. He leads the BA Business and Marketing and MSc International Marketing programs, teaching modules such as L7 Marketing Decision Making and L7 Global Brand Management.

• Education:
• MSc from Sheffield Hallam University (2009)
• DBA focusing on young consumers, values, marketing, and CSR
• Research: Focuses on millennial consumer perceptions, CSR, event marketing, and post-pandemic industry implications.
• External Roles: External examiner at Cardiff Metropolitan University, New Buckinghamshire University, and UA92 (Lancaster University).

He maintains industry ties through involvement with marketing agencies and recently developed esports provision at SHU.